In an age where we leave ourselves open due to the increasing amount of content we put out on social media channels, it’s easy to forget the power of it.
Particularly for footballers, who are so often criticised for their comments on the platform.
Well, Twitter in its truest sense is an online community. Few examples have created such a feeling of togetherness than #MacFest.
The devastating news that bright and popular 20-year old Macauley Campbell was cruelly taken away in a car accident has rocked members of the Southampton community, as well as people whose lives he touched up and down the country.
Tributes have poured out for a man who clearly left an impression on anyone he met.
In perhaps the darkest of days, an astonishing show of strength and solidarity has sprung from the South Coast, capturing the imagination of thousands of Twitter users.
Mac’s long-term girlfriend, Fleur, reached out to Southampton singer Craig David in a wonderful tribute to her boyfriend.
Premier League players across the country have got behind the emotional idea, as support grows for #MacFest.
A glittering example of how coming together when the world is at its cruelest can find beauty, even in the ugliest of times.
The outpouring of emotion is not simply restricted to the footballing community, as the tragic story resonates with all.
A truly heartbreaking story, but the solidarity shown by a tight knit community has helped carve a celebration of life and light in the darkest of days.
RIP Macauley Campbell.
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